Smart Chart is an interactive communication design tool to help organizations create easy to follow and understand strategic communications. The
overview document provides a detailed explanation of the process and is worth reading.
" For those already familiar with previous versions of the tool, here’s a
snapshot of what’s different. On this site you will find Smart Chart 3.0
– an even more effective strategic communications tool that builds upon
the original Smart Chart. If you follow all the steps – in order – you
will finish with a solid communications strategy.
For big fans of the old Smart Chart, don’t panic. We made only slight
modifications, primarily to reflect feedback from more than 500
trainings and workshops with nonprofit organizations and foundations for
how to make this tool even more user-friendly and effective.
Other updates reflect the findings from our research on the Activation
Point. In December 2006, the Communications Leadership Institute
partnered with Spitfire Strategies to research the best practices of
persuasion. Through focus groups, case study research, an extensive
literature review, brainstorms with an expert panel, and a proprietary
research tool called PowerGames
TM, we developed
recommendations for the best strategies and approaches public interest
groups can use to create change by getting the right people to take the
right action at the right time. To access the full report, visit
www.activationpoint.org.
Based on the Activation Point, we’ve updated the Smart Chart with a new
section on audience readiness that will help you gauge the stage of
persuasion you need to work through with your audience(s). We’ve
simplified some sections of the tool to streamline your planning
process. We’ve also added a section to help you plot your communications
activities on a timeline and assign key tasks to the key players on
your communications team. Finally, we’ve added a section on
implementation and evaluation to help you test the rationale for your
strategy, and set benchmarks to measure your progress as you put the
strategy into action.
Smart Chart 3.0 can make your communications reach and impact even more
effective. But despite the changes, we still want you to “think inside
the box” and make the decisions in order."
Give it a look and decide for yourself if it is worth your time.